SoFi·Fintech

3w ago

Principal Product Manager, Ads & Measurement

SoFi is a digital personal finance company offering student loans, mortgages, investing, insurance, and banking products.

Own the vision and strategy for SoFi's ad tech and measurement platforms that power member acquisition, engagement, and retention. Lead cross-functional teams (engineering, marketing, data science, design, compliance) to build differentiated ad targeting and measurement features that drive profitable business growth.

• ·8+ years product management experience
• ·Led Platform and/or MarTech cross-functional teams
• ·Technical savvy with marketing systems and deep partner knowledge
• ·Full-stack operator: create and execute business/product strategy with limited direction
• ·Bachelor's degree or higher in technical discipline